How I Market Your Frisco Home to Today’s Buyers

Nitin Gupta, CRS, REALTOR
Apr 17
3 min read

How I Market Your Frisco Home to Today’s Buyers

By Nitin Gupta, Broker Associate – Competitive Edge Realty

Luxury Home Specialist | Certified Residential Specialist (CRS)

Selling your home in Frisco, Texas in today’s market takes much more than simply putting a sign in the yard.Today’s luxury buyers are sophisticated, highly selective, and often start their search online — meaning your marketing strategy must be cutting-edge, professional, and far-reaching.

Here’s a detailed look at how I market homes to ensure maximum exposure, faster sales, and top-dollar offers.

Understanding Today’s Buyers

Today’s buyers are digitally savvy and expect:

High-quality visuals
Virtual tours
Easy access to detailed information
Fast communication

According to the National Association of Realtors (NAR):

"97% of home buyers search for properties online, and 87% consider photos and virtual tours among the most useful tools."Source: NAR 2024 Profile of Home Buyers and Sellers

If your home doesn’t shine online, you’re invisible to a large portion of the market.

Step 1: Professional Photography and Videography

The first showing happens online.

I invest in:

Professional photography with wide-angle lenses
Drone photography for aerial views of large lots or luxury communities
Cinematic video tours that allow buyers to experience the home emotionally
3D virtual tours using Matterport technology

High-end visuals create an emotional connection long before a buyer ever steps foot inside.

Step 2: Staging Consultation

First impressions matter.

I provide complimentary home staging consultations.
Minor adjustments — like furniture placement, lighting, and décor changes — highlight your home’s best features.
Staged homes statistically sell 73% faster and for up to 10% more than unstaged homes.

Source: RESA 2025 Staging Report

Step 3: Premium MLS Listing and Syndication

Your home is listed with:

A professionally written description focusing on lifestyle benefits
Full photo gallery
Embedded virtual tour
Highlighted in agent-only marketing portals

Then, it’s syndicated across 750+ real estate websites, including:

Zillow
Realtor.com
Redfin
Homes.com

Step 4: Aggressive Digital Advertising

I don’t wait for buyers to find your listing — I actively put it in front of them using:

Facebook and Instagram targeted ads aimed at relocation buyers and move-up buyers
Google PPC advertising targeting search terms like “Luxury Homes in Frisco TX”
YouTube pre-roll ads showcasing your home tour video

Quote from the National Association of Realtors (NAR):

"Homes promoted via social media sell 32% faster on average."Source: NAR Technology Survey 2024

Step 5: Email Marketing to Top Local and Relocation Agents

Your home is personally marketed to:

My private network of top Frisco agents
Corporate relocation departments bringing buyers into the DFW area
Luxury buyer databases and past client lists

Fact:

Relocation buyers are more likely to make competitive offers and close quickly.

Step 6: Private Open Houses and Broker Tours

For appropriate listings, I host:

Exclusive private open houses by invitation only
Broker tours to ensure maximum exposure to other agents working with luxury buyers

This creates buzz and urgency in the market.

Real Results for Real Sellers

Using this methodical, professional marketing approach, my clients consistently:

Sell faster than the Frisco average
Receive multiple offers
Sell at or above asking price

Final Thoughts: Marketing Matters More Than Ever

If you're selling your Frisco home, you deserve a marketing plan that’s strategic, polished, and proven to deliver results.

Ready to learn more about how I can sell your home for top dollar?

Contact Nitin Gupta Todayhttps://nitinguptadfw.com/contact

Contact Top Frisco Listing Agent for Your Home Sale

If you’re ready to embark on your home sale journey with confidence after reading our home sale tips, we are here to assist you every step of the way. Selling your home is a significant decision, and we are committed to making the process as smooth and successful as possible.

Based on our years of experience in the Frisco real estate market, we know the Frisco real estate market and can give you expert advice for your individual situation. We will sit down with you for a free one-on-one consultation, and deliver a comprehensive data profile of your local area & property.