The Preserve at Fields: Inside Frisco's Most Exclusive Golf Course Estates ($3M–$25M)

The Preserve at Fields represents the pinnacle of luxury living in North Texas—gated golf-course estate homesites ranging from $3M to $25M+, set within the Fields master-planned community in Frisco around PGA of America headquarters. If you’re considering an ultra-luxury purchase in DFW, here’s what you need to know about The Preserve.

Lot Premium Breakdown by Location

Not all lots in The Preserve are equal. Premium pricing is driven by golf-course frontage, view corridors, lot size, and orientation. Corner lots and lots with unobstructed views of the championship courses command the highest premiums—often $500K–$1M+ above base lot pricing.

Interior lots with limited or partial views are more attainable but still carry significant premiums due to the gated exclusivity. East- and south-facing lots are favored for natural light and outdoor living; west-facing lots with sunset golf views carry their own premium. A local agent with deep inventory knowledge can help you understand which lots represent the best long-term value.

Golf Course View Comparisons

360-degree views—where your home sits on a promontory or corner with panoramic course exposure—are the rarest and most valuable. These lots offer dramatic backyard vistas from multiple rooms and outdoor living areas. Limited-view lots may face one fairway or green, with neighboring homes or landscaping partially framing the view.

Both view types offer privacy and prestige, but 360-degree lots appreciate faster and attract the strongest resale demand. If golf-course views are your priority, act early—the best view lots sell first and rarely come back on the market.

Custom Builder Deep Dive

The Preserve’s approved builder roster includes some of the most respected names in Texas luxury construction. Each builder brings a distinct specialty: some excel at transitional modern design, others at classic estate architecture. Huntington Homes is known for refined craftsmanship and attention to detail. Toll Brothers brings national-scale resources and efficient timelines. Other approved builders offer bespoke custom capabilities for buyers who want to architect from scratch.

Choosing the right builder is as important as choosing the right lot. Consider build timeline, warranty terms, design flexibility, and reputation for post-close service. I can provide a builder-by-builder comparison tailored to your priorities.

Architectural Style Guidelines

The Preserve enforces architectural review to maintain a cohesive, high-end streetscape. Approved styles include transitional, modern farmhouse, contemporary, and classic estate. Materials must meet minimum standards for stone, brick, and exterior finishes. Landscaping plans are also reviewed to ensure consistency.

These guidelines protect your investment by preventing inconsistent development. However, they also mean your custom design must go through an approval process—plan for 4–8 weeks of architectural review before construction begins.

How The Preserve Compares to Preston Hollow and Highland Park

Preston Hollow and Highland Park have long been DFW’s premier luxury addresses. The Preserve offers a compelling alternative: newer construction, modern floor plans, resort-caliber amenities, and the PGA lifestyle—all without the aging infrastructure, teardown premiums, and traffic congestion of inner-city estates.

For buyers who want a true estate lifestyle with golf, privacy, and modern design, The Preserve competes directly with Highland Park on prestige while offering significantly more space, newer homes, and access to Frisco’s top-rated schools.

Investment Potential and Appreciation

Fields is still in its growth phase, which means early buyers are positioned for strong appreciation as Fields West retail, dining, and entertainment come online. The Preserve’s scarcity—limited estate lots in a gated enclave—adds a supply constraint that supports long-term value. As Frisco continues to attract corporate relocations and high-income families, The Preserve is positioned to become one of DFW’s most valuable residential addresses.

Interested in exploring The Preserve? Reach out for a confidential conversation about available lots, builder options, and how to navigate the custom build process. I specialize in ultra-luxury transactions at Fields and can help you secure the right estate homesite.