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Why AT&T's RTO Transferees Are Choosing Frisco, Plano, and Prosper for High‑End Living

  • Writer: Nitin Gupta, CRS, REALTOR
    Nitin Gupta, CRS, REALTOR
  • 6 days ago
  • 3 min read



AT&T's recent full-time Return–to–Office policy has pushed many relocating employees to seek upscale, amenity-rich suburbs near Dallas. Frisco, Plano, and Prosper have emerged as top destinations, offering excellent schools, high-end homes, and lifestyle conveniences that cater to the needs of professionals and their families.


Why RTO Transferees Are Relocating

In early 2025, AT&T implemented a policy requiring employees to return to the office five days a week — marking a dramatic shift away from hybrid work — with some workers choosing to relocate rather than commute long-term

These employees are now prioritizing suburban areas that combine quality living with a manageable commute to AT&T's Dallas office hub.



Frisco — Upscale, Accessible, and Amenity-Rich

  • Located about 25 miles from Dallas and part of Collin County, Frisco has seen explosive growth and is known for its family-oriented environment 

  • It’s a major hub for sports, retail, and recreation, including The Star (home of the Dallas Cowboys), Stonebriar Centre, and year-round community events.

  • With median household incomes and home values above average, Frisco offers spacious, luxury properties ideal for relocating professionals.


Plano — Corporate Hub with Premiere Neighborhoods

  • As a long-standing corporate center, Plano is already familiar to many AT&T employees.

  • It provides a diverse range of upscale communities, with top-tier schools and low commute times to the AT&T Dallas hub.

  • Premium amenities, including golf courses, country clubs, and high-end dining, appeal to employees seeking a blend of convenience and refinement.



Prosper — Emerging Luxury Suburb with Country Charm

  • Located north of Frisco, Prosper offers new construction estates, larger lots, and a quieter suburban atmosphere.

  • Its easy access to Frisco, Plano, and Dallas makes it an attractive option for families seeking both space and upscale design.

  • This boutique, master-planned lifestyle setting attracts professionals looking for exclusivity and elegance.


Common Drivers Behind These Suburb Picks

  • Five‑Day Office Commute: Today’s traffic has made location within 25–35 miles of AT&T’s Dallas campus essential.

  • Amenities & Lifestyle: Luxury homes, high-performing schools, and a strong suburban culture offer a high quality of life.

  • Long‑Term Value: These locations command higher resale values and are seen as stable, future-proof investments during relocation.

  • Community & Networking: These suburbs have growing professional networks, ideal for employees new to the area.


What This Means for Realtors and Developers

  • There’s an uptick in demand for move-in-ready, upscale properties within these communities.

  • Real estate professionals must highlight access to schools, retail, and community amenities in listings.

  • Builder inventory in Prosper and Frisco is moving faster than average due to corporate relocation waves.



How Nitin Gupta Can Help

Nitin Gupta, CRS, GRI, REALTOR®, specializes in luxury and relocation home purchases throughout North Texas, including Frisco, Plano, Prosper, McKinney, and surrounding areas

Whether buying or selling to accommodate relocation needs, Nitin offers:

  • Local expertise in high-end branding and lifestyle positioning

  • Access to exclusive listings and off-market opportunities in emerging premium communities

  • Negotiation experience and relocation-focused strategy


Ready for a High‑End Relocation?

AT&T’s return-to-office mandate is reshaping luxury relocation preferences in North Texas. For AT&T transferees and corporate executives seeking upscale living with proximity to downtown Dallas, suburbs like Frisco, Plano, and Prosper offer the best balance of lifestyle, convenience, and investment.

If you're relocating for work or planning a move to one of these high‑end communities, contact Nitin Gupta today:



Call us at 469-269-6541 for more information about Plano real estate!







FIND A LUXURY HOME IN PLANO, TEXAS WITH NITIN GUPTA, BROKER ASSOCIATE, REALTOR®.


When purchasing a luxury home in Plano, Texas, it’s essential to consider factors such as location, architectural style, security, and amenities to ensure the home meets both lifestyle and investment needs. By selecting a property in a prestigious neighborhood with numerous amenities and security measures, buyers can ensure they’re making a valuable and rewarding investment in the vibrant Plano market.


For those looking to invest in luxury homes in Plano, Texas, Nitin Gupta is an expert real estate professional ready to assist. Known for his extensive experience, market insights, and numerous awards, he is committed to finding his clients the best properties in the area.


Contact Nitin Gupta at 469-269-6541 or send a message today to explore exclusive listings and secure your ideal luxury residence in one of Plano elite communities.





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