The successful marketing of a home, like that of any good or service, is a multi-faceted process that requires proper planning and execution to be successful. Marketing a property for sale is more than just yard signs and MLS listings. In fact, marketing also includes: home preparation, pricing, presentation, and even negotiation, as well as strategic advertising and networking. All these activities are undertaken with one aim: to maximize your home’s market exposure, and with it, produce showings and offers that will result in the sale of your property.
A Plan To Sell Your Home
We've got the knowledge, expertise, and resources to implement a plan that will ultimately get your home SOLD for top dollar. We’ve broken down the types of advertising we use to get your home sold into two categories: advanced digital internet marketing and traditional marketing. Keep in mind, these are only some of the marketing strategies used to get your home sold, but they should give you an idea of the lengths we go to promote your property. The strategies covered on this page, as well as many others, are truly what it takes to successfully sell your home in today’s competitive, and technologically advanced, real estate market.
Advanced Digital Internet Marketing
We use a service called a "listing syndicator" that pushes your home out to dozens of real estate web sites, such as Yahoo, Zillow, HotPads, HGTV, Vast, Front Door, and AOL. More than 92% of buyers begin their search online.
Top-notch Digital Photography
A beautiful home will practically sell itself--but only if serious buyers come to see it. First impressions are very important. Nothing can get buyers through the door of your home like fantastic interior and exterior pictures--and the more, the better. That's why our team is serious about digital photography. We have a professional photographer working exclusively with our brokerage! She takes a number of digital photos at each of our listings.
Aerial photography and video really shows viewers how close your property is to the community parks, cul-de-sac or other homes. Multi-level homes and condos can truly benefit from aerial photography and video.
We create an online buzz before your property even hits the market. Our walkthrough style is akin to just that; walking through the property. We focus on showing the entire home and how it all fits together. See a sample here
3D Interactive Virtual Tour*
3D Tours are a wonderful way to share your property with buyers, especially since most buyers in our area are coming from out-of-state. The 3D tour of your property allows viewers to use their computer, phone or virtual reality equipment to feel like they are physically visiting your property. Unlike a traditional virtual tour, the Matterport 3D showcase captures the entire home in a 3D model. This allows the home to be seen from every angle, and to walk through as if you’re there. Click here for more information.
Social Network Marketing
Our team uses social networking sites to get the word out about your home. We have profiles on Instagram, Pinterest, Twitter and Facebook . Using these sites is technically free, but it gives you a ton of exposure -- especially to local folks!
Geo-Targeting / Geo-Marketing
Utilizing Facebook, Google and Bing... We target market local and out-of-town buyers for your home by determining the geo-location of a website visitor. In addition, we deliver relevant content to the visitor based on his or her location, such as state, city, zip code, organization, IP address, ISP or other criteria. This cutting edge method of marketing allows us to expose your home to a targeted group of potential home buyers.
We use paid Facebook Ads to target buyers suitable for your home - whether they are local in DFW or whether they are potential relocation buyers in California!
Retargeting Ad Campaign
Buyers who viewed your property online will see it advertised again on popular websites and social networks they visit around the internet. It's a great way to keep your property top of mind and encourage potential buyers to take a second look.
A Website Just For Your Home - Custom Property Website & SEO
Each of our residential listings gets its own website! No other agent or team in the DFW creates a website for each home. We'll design a site specifically for your home, and include a description, a full list of features, a lot of photos, links to nearby amenities, and we even upload a video! We also reserve a unique URL for your home based on the street address (i.e. 123MainStreet.com)! Generate additional buyer interest and traffic with your homes very own website. Be the envy of your neighborhood. Share it on social media, use it to advertise your home on the internet, and open house information. We use single property, mobile friendly web pages and other search engine optimization techniques to improve your home page ranking on Google searches.
Coming Soon Website: Pre-Launch and Ongoing Digital Marketing
We create an online buzz before your property even hits the market with coming soon website
Property Feedback Website
Our automated system surveys buyers and agents that have toured your property and asks them for their impressions of the exterior, interior, price and more. Every time we received this feedback, we immediately send you. We also allow potential buyers to provide feedback about the property after the showings using a custom property specific feedback website.
Open House Feedback Website
We also allow potential buyers to provide feedback about the property after the open house using a custom property specific feedback website.
Regular Performance Reports
On regular bases, we report to you how the marketing activity is going. We will show you how many buyers from around the world viewed your property's website, how many people toured the home in person, and what social networks saw the most activity too.
Our listings are featured on our team website blog and updated as the price changes, open houses are hosted, etc. Blogging about your property increases the chances someone will search on Google and find your listing.
Just Listed Postcards*
Extra exposure in your neighborhood via just listed postcards. These will alert potential clients that your home is for sale
Custom Full Color Flyers
Professionally designed 8.5x11 printable Home Flyer for home and flyer box. As buyers visit several homes, at the end of the day a beautiful presentation will make a difference. We feel it is one of the best selling tools to have in your home. Most frequently, we distribute them to passersby in a weather-resistant box in front of your home.
Special Feature Cards
We create professionally designed cards that highlight your home’s best features.
Home Information Book
We will also create a home book with a lot of information about your home so folks who visit the open house or stop by for a tour will get all the info they need.
When buyers visit several homes, at the end of the day this extra information will make YOUR home more memorable.
Mass Email Marketing
We announce your listing to the world! Our email campaign reaches over 30,000 active agents in the DFW area and we make sure that your home receives the attention it deserves.
Open houses are a great tool for locating a buyer for your home. We employ a guerrilla style open house strategy which includes massive social marketing prior to the open house, a robust networking strategy to ensure agents know about the open house, internet marketing of the open house and of course LOTS of real estate signs.
Broker to Broker Marketing*
We put the professional relationships we have developed to work for you by letting other area brokers (who may have buyers for your home) know that your home may be a perfect match.
We'll do the research on market values in your neighborhood and recommend a list price to meet your specific goals.
Centralized Showing Service is a company that schedules showings and verifies the identification of other Realtors before they enter your home.
We monitor the real estate activity in your neighborhood and provide you regular market updates.
REALTOR Only Wireless Keybox
We provide a wireless REALTOR only electronic keybox for your listing. Each time an iBox is opened, both the key and iBox record the date, time and the identify of the key holder (buyer's agent). The information is delivered to the listing agent real-time The listing agent can also read the iBox to view recent access information. The iBox offers the ability to customize showing hours.
Guidance & advice on Staging/Repairs
We have been involved in the real estate industry in the Dallas area for quite a while and have found many great vendors that can assist in getting your property sold. We are always happy to provide our opinion and references for interior staging, landscaping, cleaning and property maintenance.We want your property to look its best. Some improvements add value, some do not. We will provide suggestions regarding needed repairs.