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Fields Frisco Builder Comparison 2026: Which Luxury Builder Is Right for You?
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Fields Frisco Builder Comparison 2026: Which Luxury Builder Is Right for You?

  • TimesOfIndia.com
  • 2 hours ago
  • 7 min read

Fields in Frisco is the most significant luxury master-planned community in North Texas, featuring 8+ builders across multiple villages. Choosing the right builder is the single most important financial decision you will make. This 2026 comparison guide breaks down every major builder side-by-side — covering price per square foot, upgrade packages, warranty programs, timelines, and resale value. Nitin Gupta, REALTOR — a Certified Residential Specialist (CRS), Accredited Luxury Home Specialist (ALHS), and Graduate REALTOR Institute (GRI) — has helped dozens of families navigate builder contracts at Fields.

Why Your Builder Choice Is the Most Important Decision at Fields

At Fields in Frisco, your builder determines far more than floor plan and finishes. It affects your construction timeline, warranty coverage, resale value, and total cost of ownership. Selecting the wrong builder can cost six figures in upgrade mistakes, contract pitfalls, and missed negotiation opportunities. With over $10 billion in total development and 3,500+ planned single-family homes across nine villages, Fields offers exceptional variety — but that variety demands informed comparison.

According to the National Association of Home Builders (NAHB), new construction defect claims average $42,000 per home nationally. Choosing a builder with a strong warranty program and proven track record significantly reduces that risk. Below is the comprehensive breakdown for 2026.

Side-by-Side Builder Overview at Fields

Here is how each major builder at Fields compares in 2026:

Alford Homes (The Preserve)

  • Price Range: $3M–$15M+

  • Type: Fully custom

  • Price Per Sq Ft: $450–$700+

  • Timeline: 18–24+ months

  • Warranty: 1-year workmanship, 2-year systems, 10-year structural

  • Best For: Ultra-luxury buyers seeking bespoke estate homes on golf-course lots

Sharif & Munir (The Preserve)

  • Price Range: $3M–$25M+

  • Type: Fully custom

  • Price Per Sq Ft: $500–$800+

  • Timeline: 18–30+ months

  • Warranty: Custom warranty tailored to project scope

  • Best For: Ultra-high net worth buyers wanting architectural statement homes

Huntington Homes (The Preserve / Brookside)

  • Price Range: $1.5M–$5M+

  • Type: Semi-custom to custom

  • Price Per Sq Ft: $350–$550

  • Timeline: 12–18 months

  • Warranty: 1-year workmanship, 2-year systems, 10-year structural

  • Best For: Luxury buyers wanting refined craftsmanship with premium materials

Toll Brothers (Brookside)

  • Price Range: $1.2M–$2.5M

  • Type: Production luxury with customization options

  • Price Per Sq Ft: $300–$425

  • Timeline: 8–14 months

  • Warranty: Industry-leading 10-year with dedicated service team

  • Best For: Buyers wanting national-brand reliability with polished design options

Shaddock Homes (Brookside)

  • Price Range: $1.2M–$2.5M

  • Type: Semi-custom production

  • Price Per Sq Ft: $275–$400

  • Timeline: 8–12 months

  • Warranty: 2-year workmanship, 10-year structural

  • Best For: Value-conscious luxury buyers who want strong design at competitive pricing

Bella Custom Homes (Brookside)

  • Price Range: $1.5M–$3M

  • Type: Custom

  • Price Per Sq Ft: $350–$500

  • Timeline: 12–18 months

  • Warranty: Custom warranty with flexible terms

  • Best For: Buyers wanting true custom design flexibility on Brookside lots

Hawkins-Welwood (Brookside)

  • Price Range: $1.5M–$3M+

  • Type: Boutique custom

  • Price Per Sq Ft: $375–$525

  • Timeline: 14–20 months

  • Warranty: Premium warranty with exceptional post-close service

  • Best For: Discerning buyers who prioritize architectural detail and boutique-level attention

Landon Homes (East Village)

  • Price Range: $650K–$1M

  • Type: Production with luxury finishes

  • Price Per Sq Ft: $225–$300

  • Timeline: 6–10 months

  • Warranty: 1-year workmanship, 2-year systems, 10-year structural

  • Best For: Entry-level luxury buyers who want the Fields address at an accessible price point

Price Per Square Foot Comparison

Understanding price per square foot is critical for comparing value across builders. Below is the 2026 estimated range for each builder at Fields:

  • Landon Homes: $225–$300/sq ft (East Village, production luxury)

  • Shaddock Homes: $275–$400/sq ft (Brookside, semi-custom production)

  • Toll Brothers: $300–$425/sq ft (Brookside, production luxury with options)

  • Huntington Homes: $350–$550/sq ft (Brookside/Preserve, semi-custom to custom)

  • Bella Custom Homes: $350–$500/sq ft (Brookside, custom)

  • Hawkins-Welwood: $375–$525/sq ft (Brookside, boutique custom)

  • Alford Homes: $450–$700+/sq ft (The Preserve, fully custom estates)

  • Sharif & Munir: $500–$800+/sq ft (The Preserve, architectural custom estates)

Note: Price per square foot varies based on lot premium, elevation choice, and upgrade selections. These ranges reflect base-to-loaded pricing. Your final cost depends on your specific configuration. According to the Texas Real Estate Research Center, Collin County luxury new construction has appreciated an average of 6.8% annually over the past five years.

Timeline Expectations: Production vs. Custom

Your builder choice directly determines how long you will wait for your home. Production builders like Landon Homes and Shaddock Homes can deliver a move-in-ready home in 6–12 months. Semi-custom builders like Toll Brothers and Huntington Homes typically require 8–18 months. Fully custom builders like Alford, Sharif & Munir, Bella, and Hawkins-Welwood range from 12 to 30+ months depending on scope and complexity.

  • Fastest: Landon Homes (6–10 months), Shaddock Homes (8–12 months)

  • Moderate: Toll Brothers (8–14 months), Huntington Homes (12–18 months)

  • Longest: Bella Custom (12–18 months), Hawkins-Welwood (14–20 months), Alford (18–24+ months), Sharif & Munir (18–30+ months)

If you are relocating with a firm move date, production and semi-custom builders offer the most predictable timelines. If you are planning ahead and want a fully custom estate, budget an extra 6–12 months for design, architectural review, and permitting.

Upgrade Package Comparison

Every builder at Fields offers upgrade options, but the value proposition varies dramatically. Here is what to know about upgrades for each builder tier:

  • Production builders (Landon, Shaddock, Toll Brothers): Upgrades are offered through a design center with preset packages and à la carte options. Markup on upgrades averages 30–50% above retail cost. Highest-ROI upgrades include flooring, kitchen countertops, appliance packages, and covered patios.

  • Semi-custom builders (Huntington, Bella): More flexibility in upgrade selections. You can modify floor plans, add rooms, and choose from a wider range of finish options. Markup is typically 20–40%.

  • Fully custom builders (Alford, Sharif & Munir, Hawkins-Welwood): Everything is customizable. There are no standard packages — selections are made with architects and interior designers. You control every material, finish, and layout detail.

A skilled buyer's agent can negotiate $15,000–$75,000 in upgrade credits or pricing adjustments depending on builder, lot, and market conditions. This is one of the most important reasons to have representation before visiting a builder's model home.

Warranty Differences

Warranty coverage is a critical and often overlooked factor when comparing builders. The Texas Property Code mandates minimum warranties on new construction, but many builders exceed the minimum.

  • Standard minimum (Texas): 1-year workmanship, 2-year delivery systems (HVAC, plumbing, electrical), 10-year structural

  • Toll Brothers: Industry-leading warranty with a dedicated customer service team and proprietary warranty portal. Proactive scheduling of warranty walkthroughs.

  • Huntington and Hawkins-Welwood: Reputation for exceptional post-close service and responsiveness.

  • Custom builders (Alford, Sharif & Munir): Warranty terms are negotiated as part of the custom build contract. These can often be expanded beyond standard coverage.

Resale Value by Builder

Resale value at Fields varies by builder, lot position, and village. Based on recent MLS data and market trends, here is what the data shows:

  • Highest Resale Premium: Custom builders in The Preserve (Alford, Sharif & Munir) — estate homes with golf-course views hold value strongest due to scarcity.

  • Strong Resale: Huntington Homes, Hawkins-Welwood, and Bella Custom — quality craftsmanship and design flexibility result in homes that appeal to a wide resale buyer pool.

  • Solid Resale: Toll Brothers, Shaddock Homes — national brand recognition and consistent quality support reliable appreciation. Toll Brothers brand recognition can add a small premium at resale.

  • Good Value Resale: Landon Homes — East Village homes benefit from the Fields address and amenity ecosystem but compete with a larger pool of comparable-priced inventory.

Negotiation Leverage with Each Builder

Your negotiation leverage depends on the builder's sales velocity, inventory position, and market timing. Here is how leverage typically breaks down in 2026:

  • Production builders (Landon, Shaddock, Toll Brothers): Most negotiation happens on upgrade credits, closing cost contributions, and lot premiums. End-of-quarter and end-of-year timing can unlock additional incentives. Representation by a buyer's agent is critical — builders expect it and often reserve incentives for agent-represented buyers.

  • Semi-custom builders (Huntington, Bella, Hawkins-Welwood): Negotiation centers on design center credits, upgraded lot selections, and contract terms. These builders value long-term relationships with agents who bring qualified buyers consistently.

  • Custom builders (Alford, Sharif & Munir): Pricing is less negotiable, but an experienced agent can negotiate favorable contract terms, change order policies, and completion guarantees. The value of representation here is in contract protection, not price reduction.

Frequently Asked Questions

Do I need a REALTOR when buying new construction at Fields?

Yes. Builder contracts are written to protect the builder, not the buyer. A REALTOR with new construction expertise can negotiate upgrades, review contracts, identify hidden costs, and protect your earnest money. Using an agent does not increase your purchase price — builders factor agent commissions into their pricing model regardless of whether you bring representation.

Which builder has the best resale value at Fields?

Custom estate homes in The Preserve by Alford Homes and Sharif & Munir have the highest absolute resale premiums due to scarcity and golf-course lot positioning. For Brookside, Huntington Homes and Hawkins-Welwood consistently deliver strong resale performance due to craftsmanship quality.

Can I tour all builders in one day?

It is possible to tour multiple model homes at Fields in a single visit, but I recommend spreading tours across two visits with a prepared priority list. I can arrange private showings and provide a pre-tour comparison packet so your time is spent efficiently.

Key Statistics for Fields Frisco in 2026

  • Total Fields development investment: $10+ billion

  • Total acreage: 2,500+ acres

  • Planned single-family homes: 3,500+

  • Active builders: 8+ across multiple villages

  • Frisco population growth (2020–2025): 26% (U.S. Census Bureau)

  • Collin County median household income: $107,000+ (U.S. Census Bureau)

  • Frisco ISD enrollment: 75,000+ students across 75 campuses

  • Fields West commercial development: $2B+ mixed-use

About Nitin Gupta, REALTOR — Your Fields Frisco Specialist

Nitin Gupta is a top-producing REALTOR in Dallas–Fort Worth specializing in luxury new construction and relocation. He holds the CRS (Certified Residential Specialist — top 3% of agents nationally), ALHS (Accredited Luxury Home Specialist), GRI (Graduate REALTOR Institute), ABR (Accredited Buyer Representative), SRS (Seller Representative Specialist), and MRP (Military Relocation Professional) designations. Nitin has been recognized with multiple industry awards for his expertise in luxury real estate and client service.

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Ready to compare builders at Fields? Contact Nitin Gupta for a personalized builder comparison, contract review, and negotiation strategy session.

 
 
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