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Fields Frisco New Construction: Complete 2026 Buyer’s Guide

  • 3 hours ago
  • 12 min read




Fields Frisco is North Texas’ most prestigious master-planned community, home to the PGA of America headquarters, the $520 million Omni PGA Frisco Resort, and over $1 billion in world-class amenities.


Homes range from $600,000 in East Village to $25 million+ in The Preserve.

This guide covers all builders, every village, lot selection strategies, school information, investment potential, and how to negotiate—everything you need before buying new construction in Fields Frisco in 2026.


Fields Frisco at a Glance (2026 Statistics)

  • Total Community Size: 2,500+ acres

  • Homes at Buildout: 3,500–4,000 residences

  • Current Completed Homes: 1,200+

  • Price Range: $600,000–$25,000,000+

  • Average Home Price: $1,850,000

  • Active Builders: 8+

  • Golf Courses: 4 championship courses

  • Hotel Rooms (Omni Resort): 501

  • Miles of Trails: 15+

  • Preserved Green Space: 200+ acres

  • Property Tax Rate: 1.94% (Frisco combined)

  • School District: Frisco ISD



What Makes Fields Frisco Unlike Any Other Community in DFW

The PGA of America Headquarters

In 2018, the PGA of America relocated its national headquarters from Florida to Fields Frisco, permanently transforming this community into the golf capital of North Texas.

The 100,000+ square foot facility anchors the community and drives sustained demand, prestige, and property values unlike any other master-planned community in Texas.

Omni PGA Frisco Resort

Opened in 2023, the $520 million Omni PGA Frisco Resort brings 501 luxury hotel rooms, 10 dining venues, a full-service spa, 127,000 square feet of event space, and two additional championship golf courses directly into the community.

Residents enjoy resort-caliber amenities as their everyday backdrop.

Fields Frisco Golf Courses

  • Fields Ranch East: Designed by Gil Hanse, 7,400+ yards, championship caliber

  • Fields Ranch West: Designed by Beau Welling, links-style, 7,200+ yards

  • Omni Resort Course 1: Resort guests and member access

  • Omni Resort Course 2: Resort guests and member access

  • PGA Practice Facility: World-class instruction and technology center



Location and Commute Access

Distance to Key Destinations

  • DFW International Airport: 28 miles (35–45 minutes)

  • Downtown Dallas: 30 miles (35–45 minutes)

  • Dallas North Tollway: Direct access

  • Legacy West / Legacy Business Park: 18 minutes

  • Toyota North America Headquarters: 22 minutes

  • The Star (Cowboys HQ): 5 minutes

  • Plano employment corridor: 20–25 minutes


The Four Villages of Fields Frisco

Fields is organized into four distinct villages, each offering a unique price point, lot size, and lifestyle experience. Selecting the right village is the most important decision Fields buyers make.



The Preserve — Golf Estate Living

Price Range: $3,000,000–$25,000,000+

Overview

The Preserve is the pinnacle of North Texas luxury. Estate-sized lots, golf course frontage options, and virtually unlimited customization define this section. Homes here are built to generational ownership standards by the region’s finest builders.

Preserve Lot Specifications

  • Lot Sizes: 0.5–2+ acres

  • Lot Widths: 100–200+ feet

  • Golf Course Frontage Lots: Available

  • Greenbelt / Nature Lots: Abundant

  • Lot Premiums: $300,000–$1,500,000

Home Specifications

  • Square Footage: 5,500–12,000+

  • Bedrooms: 4–7 typical

  • Bathrooms: 5–9

  • Garages: 3–5 car standard

  • Features: Fully custom, unlimited scope

Lot Selection Strategy in The Preserve

Golf Course Lots

Premium: $400,000–$800,000 above base

Best For: Golf enthusiasts, maximum prestige, views

Consider:

  • Higher property taxes

  • Course-facing visibility

  • Occasional errant ball (rare with setbacks)

Recommended For: Buyers planning 15+ year ownership, those entertaining frequently

Greenbelt / Nature Lots

Premium: $150,000–$400,000 above base

Best For: Privacy seekers, nature lovers, family privacy

Consider:

  • May require additional landscaping investment

Recommended For: Buyers prioritizing seclusion over views

Interior Lots

Premium: $50,000–$200,000

Best For: Buyers maximizing construction budget, large home over large lot

Recommended For: Buyers prioritizing home quality over lot positioning

Who Buys in The Preserve

  • Corporate executives and CEOs

  • Professional athletes and entertainers

  • Business owners with $5M+ net worth

  • International buyers seeking prestigious US addresses

  • Retiring executives downsizing from larger ranches to luxury estates

  • Golf enthusiasts with unlimited budgets



Brookside — Upscale Family Luxury

Price Range: $1,500,000–$3,000,000

Overview

Brookside delivers luxury family living with generous lots, top-tier builders, and a connected community feel. This village attracts affluent executives and established families who want substantial homes with full Fields amenities access.

Brookside Lot Specifications

  • Lot Widths: 70–90 feet

  • Lot Depths: 120–150 feet

  • Lot Premiums: $75,000–$250,000

  • Greenbelt Lots: Available and highly sought

  • Corner Lots: Available at premium

Home Specifications

  • Square Footage: 4,000–6,500

  • Bedrooms: 4–6 typical

  • Bathrooms: 4–6

  • Garages: 3-car standard

  • Outdoor Living: 15–20 foot covered patios standard

Builders in Brookside

  • Toll Brothers: $1,800,000–$2,800,000

  • Landon Homes: $1,600,000–$2,400,000

  • Highland Homes: $1,500,000–$2,200,000

Lot Selection Strategy in Brookside

Greenbelt Lots (Most Popular)

Premium: $150,000–$250,000

Best For: Families wanting rear privacy, natural setting, no back neighbors

Cul-de-Sac Lots

Premium: $75,000–$175,000

Best For: Families with children, reduced street traffic, community feel

Corner Lots

Premium: $50,000–$125,000

Best For: Additional side yard, extra light, privacy options

Interior Lots

Premium: Up to $75,000

Best For: Maximizing home construction budget

Who Buys in Brookside

  • Affluent families with school-age children (primary buyer)

  • Dual-income executive households earning $500,000+

  • Move-up buyers from Frisco $800K–$1.2M homes

  • Empty nesters wanting luxury without estate maintenance demands

  • Corporate relocators with senior executive packages



East Village — Accessible Luxury

Price Range: $600,000–$1,200,000


Overview

East Village provides the most accessible entry point into Fields Frisco ownership. Buyers get the Fields address, full amenity access, and Frisco ISD schools at a fraction of Preserve pricing. This is the fastest-appreciating and highest-demand village.


East Village Lot Specifications

  • Lot Widths: 50–70 feet

  • Lot Depths: 110–130 feet

  • Standard Lots: 60 feet (most common)

  • Premium Lots: 65–70 feet

  • Lot Premiums: $25,000–$100,000


Home Specifications

  • Square Footage: 2,800–4,500

  • Bedrooms: 3–5 typical

  • Bathrooms: 3–4

  • Garages: 2–3 car

  • Price Per Square Foot: $215–$265


Builders in East Village

  • Toll Brothers: $850,000–$1,200,000

  • Highland Homes: $700,000–$1,000,000

  • Shaddock Homes: $650,000–$950,000

  • Landon Homes: $750,000–$1,100,000

  • David Weekley Homes: $720,000–$1,050,000


Lot Selection Strategy in East Village

Greenbelt Lots (Highest Demand — Limited Supply)

Premium: $50,000–$100,000Availability: ~15% of lots

Best For: Families prioritizing privacy and outdoor space behind home

Corner Lots

Premium: $25,000–$60,000Availability: ~20% of lots

Best For: Additional side yard, RV parking potential, extra space

Interior Lots

Premium: Minimal to $25,000Availability: ~65% of lots

Best For: Budget-focused buyers maximizing home size over lot position


Who Buys in East Village

  • First-time luxury home buyers entering the $600K–$1.2M range

  • Young families prioritizing Fields schools and amenities

  • Dual-income professionals earning $200,000–$400,000

  • Relocating mid-level executives

  • Investors seeking Fields address at accessible entry point

  • Empty nesters wanting low-maintenance luxury lifestyle



Fields West — Coming 2026

Projected Price Range: $700,000–$1,500,000

Fields West is the final major development phase, adding approximately 800 homesites. Pre-sales began in late 2025 with first closings expected in late 2026.

Fields West Key Details

  • Planned Homesites: 800+

  • Anticipated Lot Sizes: 55–85 feet

  • Sub-neighborhoods: 3–4 distinct sections planned

  • Expected Builders: Toll Brothers (confirmed), Landon Homes (confirmed), Highland Homes, Shaddock Homes, others TBD

  • Additional Amenities: Neighborhood parks, pools, and trail connections

Early Buyer Advantages in Fields West

  • First selection of premium lot positions

  • Builder pre-construction incentives for early commitments

  • Lock pricing before completion-phase increases

  • Extended timeline for design planning

Risks to Consider

  • Construction delays beyond projected dates

  • Living adjacent to active construction early on

  • Amenity completion timeline may lag home delivery

  • Market conditions at actual closing date may differ


Builder Comparison: Fields Frisco

Understanding which builder fits your priorities is as important as choosing the right village.


Builder Breakdown Table

Builder

East Village

Brookside

Preserve

Quality

Value

Best For

Toll Brothers

$850K–$1.2M

$1.8M–$2.8M

Custom

5/5

4/5

Luxury, customization

Landon Homes

$750K–$1.1M

$1.6M–$2.4M

Limited

4.5/5

4/5

Design, finishes

Highland Homes

$700K–$1M

$1.5M–$2.2M

No

4.5/5

4.5/5

Service, value

Shaddock Homes

$650K–$950K

Limited

Estate

4/5

5/5

Space, affordability

David Weekley

$720K–$1.05M

Limited

No

4.5/5

4/5

Energy efficiency


Toll Brothers in Fields — The Luxury Standard

Best For: Buyers prioritizing quality, customization, and long-term ownership

Strengths

  • Highest quality materials and craftsmanship throughout

  • Most extensive floor plan modification options

  • Premium standard features worth $75,000–$125,000 more than competitors

  • Best warranty service reputation in Fields (15–30 day response average)

  • Architectural design excellence and curb appeal

  • Highest resale values historically in Fields

Considerations

  • $150,000–$300,000 premium over comparable builders

  • Longer construction timelines (9–12 months)

  • Design center upgrades can significantly exceed budget


Highland Homes in Fields — Service Excellence

Best For: Buyers prioritizing responsive service and strong standard features at competitive pricing

Strengths

  • Exceptional customer service reputation (best in Fields)

  • Strong standard features package (16 SEER HVAC, quartz counters, 10' ceilings standard)

  • Competitive pricing — $10,000–$25,000 below comparable Landon homes

  • Warranty response: 15–30 days average (best mid-tier builder)

  • Consistent quality across every home

Considerations

  • Less design flexibility than Toll Brothers

  • No Preserve presence


Landon Homes in Fields — Design Focus

Best For: Design-conscious buyers wanting superior finishes and aesthetics without Toll Brothers pricing

Strengths

  • Exceptional interior design and thoughtful layouts

  • Superior trim, millwork, and finish details

  • Better-than-average standard features

  • Strong curb appeal and architectural distinction

Considerations

  • Less flexible than Toll on customization

  • Moderate pricing premium over Highland


Shaddock Homes in Fields — Maximum Value

Best For: Space-prioritizing buyers wanting the most square footage per dollar at Fields

Strengths

  • Most affordable entry into Fields Frisco

  • 100–200 more square feet than competitors at same price

  • Larger standard lot selections

  • Solid construction quality with name-brand materials

Considerations

  • Warranty response slower than Toll or Highland (30–90 days)

  • Finishes less refined than premium builders

  • Limited Brookside and Preserve presence

David Weekley in Fields — Energy Efficiency

Best For: Energy-conscious buyers wanting third-party verified performance and national builder reputation

Strengths

  • Superior energy efficiency (30–40% better than code)

  • Third-party verified performance

  • National builder consistency

  • Lower long-term utility costs

Considerations

  • East Village and limited phases only

  • Can feel more “corporate” than boutique Fields builders


Schools: Frisco ISD in Fields Frisco

All Fields Frisco residents are served by Frisco Independent School District, one of the top districts in Texas and the nation.

Frisco ISD Performance Statistics

  • Texas Education Agency Rating: A (Exemplary)

  • Graduation Rate: 97%

  • College Attendance Rate: 89%

  • Average SAT Score: 1185

  • AP Participation: 72% of students

  • Student-Teacher Ratio: 15:1

  • National Merit Scholars: 25–35 annually

  • Total Students: 65,000+

Schools Serving Fields Frisco

  • Elementary: Roxborough Elementary and expanding campuses as community grows

  • Middle School: Memorial Middle School (rated 9/10), Hunt Middle School (rated 9/10)

  • High School: Liberty High School (primary), Memorial High School

Liberty High School — Fields’ Primary High School

  • Overall Rating: 9/10

  • Graduation Rate: 98%

  • College Readiness: 87%

  • AP Participation: 72%

  • Athletics: Competitive across all varsity sports

  • Fine Arts: Award-winning programs


Fields Frisco Amenities Guide

HOA Fees by Village (2026)

Village

Monthly HOA

What It Covers

East Village

$250–$350

Common areas, trails, parks, basic amenities

Brookside

$350–$450

Enhanced maintenance, premium landscaping

The Preserve

$450–$650

Private gatehouse, extensive landscaping, premium upkeep

Country Club Membership (Optional)

  • Initiation Fee: $50,000–$75,000 (one-time, varies by tier)

  • Monthly Dues: $800–$1,200

  • Food & Beverage Minimum: $150–$300/month

  • Benefits: Access to all four golf courses, clubhouse dining, fitness, tennis, swimming, social events, guest privileges



Investment Analysis

Fields Frisco Appreciation (2019–2025)

Fields homes have significantly outperformed other premier Frisco communities:

Community

2019 Avg Price

2025 Avg Price

Total Appreciation

Fields Frisco

$875,000

$1,920,000

119%

The Grove Frisco

$625,000

$1,180,000

89%

Phillips Creek Ranch

$720,000

$1,425,000

98%

Starwood

$580,000

$1,050,000

81%

5-Year Projection (2026–2031)

  • Conservative (6–8% annually): $1,000,000 home → $1,360,000–$1,470,000 (+36–47%)

  • Moderate (8–10% annually): $1,000,000 home → $1,470,000–$1,610,000 (+47–61%)

  • Optimistic (10–12% annually): $1,000,000 home → $1,610,000–$1,760,000 (+61–76%)


Property Tax Calculations

Frisco Combined Tax Rate: 1.94%

Home Price

Annual Taxes

Monthly Escrow

$700,000

$13,580

$1,132

$1,000,000

$19,400

$1,617

$1,500,000

$29,100

$2,425

$2,000,000

$38,800

$3,233

$3,000,000

$58,200

$4,850



Monthly Cost of Ownership

Home Price

Mortgage (20% down, 6.5%)

Taxes

HOA

Insurance

Total

$700,000

$3,540

$1,132

$300

$275

$5,247

$1,000,000

$5,057

$1,617

$350

$375

$7,399

$1,500,000

$7,586

$2,425

$400

$525

$10,936

$2,000,000

$10,114

$3,233

$450

$675

$14,472

Note: Add optional country club dues ($800–$1,200/month) for complete cost picture.



Negotiation Strategies in Fields Frisco

Fields builders are firmer on pricing than typical DFW builders due to prestige positioning and strong demand. However, significant value can still be negotiated with the right approach.

Realistic Savings Expectations

  • Base Price Reductions: $10,000–$30,000 (1–3% typical)

  • Lot Premium Reductions: $15,000–$75,000 (most negotiable item)

  • Design Center Credits: $25,000–$100,000 (incentive packages)

  • Closing Cost Credits: $10,000–$25,000

  • Rate Buydowns: 2-1 or 1-0 programs common

  • Total Potential Savings: $60,000–$230,000 depending on price point




Builder-Specific Negotiation Tips

Toll Brothers

  • Price rarely discounted—focus on included upgrades and design credits

  • Lot premiums for non-golf, non-greenbelt lots are negotiable

  • End of quarter (March, June, September, December) creates best leverage

  • Model home releases: 10–20% below original pricing common

  • Package strategy: “Include outdoor kitchen + upgraded flooring + cover closing costs at this price”

Highland Homes

  • Most flexible overall in Fields—will negotiate price, lot, and closing costs

  • Package deals work well: negotiate all three components together

  • End of month pushes create good leverage

  • Competing builder offers are effective leverage tools

  • Service-focused culture makes them reasonable partners

Shaddock Homes

  • Most price-flexible builder in Fields

  • Lot premiums highly negotiable—start 25–30% below asking

  • Best leverage: inventory homes sitting 60+ days

  • End-of-month quota pressure creates deals

  • Volume builder mindset—they want to close

Landon Homes

  • Moderate flexibility overall

  • Design center inclusions more effective than base price reductions

  • Competing offers create urgency

  • Inventory homes provide best opportunity


Effective Scripts to Use

  • On lot premiums: “I’m comparing this greenbelt lot at $125,000 premium to a similar lot in Brookside at $85,000. Can you get to $100,000 to earn my business today?”

  • On package deals: “I’ll commit today without further negotiation if you include the $45,000 outdoor kitchen, cover $15,000 in closing costs, and hold the base price.”

  • On inventory homes: “This home has been available for 75 days. My offer is $35,000 below list with $15,000 closing costs—cash-equivalent terms with 30-day closing.”



How to Choose Your Village: The Decision Guide

Choose The Preserve If

  • Budget is $3,000,000+

  • Golf course frontage or large estate lots are desired

  • Extensive customization is a priority

  • Long-term ownership (15+ years) is planned

  • Prestige and exclusivity are primary motivations

Choose Brookside If

  • Budget is $1,500,000–$3,000,000

  • You have school-age children who need space to grow

  • Strong community feel matters

  • You want luxury without estate-level maintenance

Choose East Village If

  • Budget is $600,000–$1,200,000

  • You want Fields amenities and a prestigious address at an accessible price

  • Investment potential and appreciation matter

  • You prefer lower-maintenance home sizes

Choose Fields West (Coming 2026) If

  • Budget is $700,000–$1,500,000

  • You want first selection of lots in a new phase

  • You are comfortable with a 12+ month build timeline

  • Pre-construction pricing is attractive



Who Should Buy in Fields Frisco


Fields Is an Excellent Fit For

  • Corporate executives with $800,000+ budgets

  • Golf enthusiasts wanting daily course access

  • Families prioritizing Frisco ISD schools and master-planned amenities

  • Relocating executives from California, New York, and Northeast markets

  • International buyers seeking prestigious US luxury addresses

  • Investors with a long-term appreciation horizon

  • Empty nesters wanting resort lifestyle without custom estate maintenance


Fields May Not Be Right For

  • Buyers uninterested in golf or country club lifestyle

  • Buyers seeking maximum seclusion from resort activity

  • Buyers on very tight monthly budgets (HOA, taxes, optional dues add up)

  • Buyers wanting a quick, low-involvement purchase process



Relocation to Fields Frisco

California Relocators

  • $1,500,000 California home = $2,200,000+ Fields home

  • No state income tax saves $50,000–$165,000+ annually

  • Lot sizes are dramatically larger than California equivalents

  • Master-planned lifestyle aligns with California expectations

  • Frisco ISD compares favorably with top California districts

Northeast Relocators

  • $2,000,000 Connecticut/New York home = $2,800,000+ Fields home

  • Country club culture feels familiar

  • Golf is central to social and business networking

  • Income tax savings: $30,000–$133,000+ annually

  • Mild winters reduce seasonal costs

Corporate Relocation Packages

Many Fields buyers receive employer relocation assistance. A senior executive package ($150,000–$350,000) can cover:

  • Guaranteed home sale at current location

  • Full closing cost coverage

  • Moving expenses

  • Temporary housing for 60–90 days

  • Tax gross-up on relocation benefits



Frequently Asked Questions

Is Fields Frisco worth the premium over other Frisco communities?

For the right buyer, yes. Fields has appreciated 119% since 2019 vs. 81–98% for comparable Frisco communities. The PGA brand, Omni Resort, and championship golf courses create a permanently differentiated asset.

Do I have to join the country club?

No—membership is optional. Most residents join for access to all four courses, clubhouse dining, fitness, and social programming. Omni dining and spa are accessible as a resort guest, but golf access requires membership.

Which village has the best investment potential?

East Village typically shows the strongest percentage appreciation due to lower entry price and high demand. The Preserve often delivers the strongest absolute dollar appreciation.

Can I negotiate builder prices in Fields?

Yes. Realistic total savings range from $60,000–$230,000 through combined lot premium reductions, design credits, closing cost support, and occasional base adjustments. Inventory homes and end-of-quarter timing provide the strongest leverage.

What is the construction timeline in Fields?

To-be-built homes typically take 9–12 months (Toll Brothers often longer). Quick move-in inventory typically closes in 30–90 days. Plan 10–14 months total from contract to move-in for a build.

How do I choose between builders in Fields?

  • Toll Brothers: Quality + customization

  • Highland Homes: Service + value

  • Landon Homes: Design + finishes

  • Shaddock Homes: Space + affordability

  • David Weekley: Energy efficiency + consistency


Expert Guidance for Fields Frisco Buyers

Fields Frisco’s complexity—four villages, multiple builders, lot premium strategies, club memberships, and Frisco ISD nuances—requires specialized expertise to navigate effectively.

As a CRS-certified (Top 3% of Realtors nationally) and GRI-designated luxury new construction specialist recognized as D Magazine Best Realtor in 2020, 2023, and 2024, I provide:

  • Village selection guidance matched to your budget and priorities

  • Builder comparisons based on direct experience

  • Lot selection strategy maximizing long-term value

  • Negotiation expertise (typical Fields savings: $85,000–$185,000)

  • Construction monitoring and milestone management

  • Design center strategy to protect your upgrade budget

  • Relocation coordination for out-of-state buyers

  • Complete buyer representation at no cost to you



Client Reviews


Fields Frisco Video Tours


Additional Community Resources


Schedule Your Fields Frisco Consultation

Phone: 469-269-6541



Call us at 469-269-6541 for more information about Frisco real estate!


FIND A LUXURY HOME IN FRISCO, TEXAS WITH NITIN GUPTA, BROKER ASSOCIATE, REALTOR®.


When purchasing a luxury home in Frisco, Texas, it’s essential to consider factors such as location, architectural style, security, and amenities to ensure the home meets both lifestyle and investment needs. By selecting a property in a prestigious neighborhood with numerous amenities and security measures, buyers can ensure they’re making a valuable and rewarding investment in the vibrant Frisco market.


For those looking to invest in luxury homes in Frisco, Texas, Nitin Gupta is an expert real estate professional ready to assist. Known for his extensive experience, market insights, and numerous awards, he is committed to finding his clients the best properties in the area.


Contact Nitin Gupta at 469-269-6541 or send a message today to explore exclusive listings and secure your ideal luxury residence in one of Frisco's elite communities.






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